How to really Market Your Fan Page
Let’s face it. Getting more Facebook Likes is a priority for anyone running a Facebook Page, but for most it seems like rocket science. While Buying Facebook Likes is an easy approach, it’s only inflating your Likes and not giving you any of the Fans that really count. To get more real Facebook Fans, you’ll need to find your targeted audience, whether by promoting your Page to your current visitors, customers or clients, or by marketing it to new people who’ve never heard of you before.
Here are some of the most effective and easy Facebook Marketing techniques we’ve used, and that are proven to work.
1. Tell Your Current Visitors / Customers to Like your Page
- Websites. Put up a link to your Facebook Page, or add a Facebook Widget. This will make it easy for your current visitors to Like your Facebook page.
- Physical Store or Office. If you have a Physical Store or Office, tell your customers and clients that you have a Fan Page, and how to get there. Putting up a Custom Facebook Decal with both a URL and QR Code on your store window, door, near a register, or on your receptionist’s desk. This will definitely get their attention and make it easy for them to Like your page right then and there.
- Business Cards. If you find yourself handing out Business Cards to clients, customers or peers, you may as well add your Facebook Page link on there as well.
2. Advertise on Facebook, Officially.
- Incentives - People love incentives, whether it’s a sale, a discount, free stuff or a contests. Offering these type of incentives can help increase the effectiveness of your Advertising Campaign and get you more likes.
- Effective Call-to-Action - is the key to get people to actually click your ad. Most Call to Actions use exclamation marks!, and occasional CAPS. Here are some examples: “Check it Out Now!”, “Get your Today!” or “Take Advantage HERE!” or “Enter Today!”. These
- Optimize. Optimize. Optimize. - When you start your Facebook Advertising campaign, you always have the option to setup multiple Ads. This is perfect, because it allows you to test out different Headlines, Ad Copy and Images to see what works and what doesn’t. If a particular Ad works well, try to improve it. Look at other techniques used by competitors or companies in similar industries. There’s always room for improvement.
3. Facebook Promoted Posts
4. Host a Facebook Contest
If you’re going to start a Facebook Contest, you must use a Third-Party App for creating and administering the contest. Facebook’s Guidelines (unfortunately) prohibit running a contest on your timeline, post or photo, as well as forcing users to Like or Share anything.
No sweat though. There are several paid, and free tools to help you create a Facebook Contest App in no time. Shortstack is one of the most popular tools with dozens cool contest designs which you can use for free if your Page has less than 2,000 Likes.
Any more Bright Facebook Marketing Ideas?